Meet Jill

Jill Raff, founder and the driving force behind The Jill Raff Group, is a highly experienced CX Strategist (Customer Experience) and published author.  For over 25 years she has been delivering world-class customer service and experiences. Jill developed her customer-first philosophy growing up in the “McDonald’s family.” In 1959 her family opened store #150 in Ocala, Florida. From age seven, while shadowing her father and working her way around every station in the restaurant, she experienced first-hand the results of founder Ray Kroc’s philosophy of QSC & V (Quality, Service, Cleanliness & Value).  Jill was raised with a robust understanding of a strong work ethic and knowing what good customer service can ultimately do for a business. Jill has made a name for herself by empowering businesses to create company cultures that deliver extraordinary customer experiences so that customers will become obsessed with doing business with them. This work has been led by the creation of her proprietary 7 Ingredient Customer Experience Transformation process.  
Jill is now on a mission to create a
Customer Experience Movement.

Her dedication and integrity are rooted in helping business owners reap the rewards and benefits that delivering outstanding customer service can produce while simultaneously bringing people together. In today’s virtual and chaotic disconnected world, we’ve forgotten how powerful, genuine interactions can be.  This something that Jill is extremely passionate about. She is determined to ensure that businesses understand the value of relationships, helping them to connect with more people in a meaningful way.  
Interactions Create Relationships. Real-ationships Create Connections. Connection = Profit™.
  Drawing on all her breadth of experiences and know-how, she inspires businesses to take control of their customer experience to deliver more repeat visits, lower employee turnover, and increased customer loyalty. She supports owners to identify the issues dragging down their business and helps fix them through the power of customer connections – Transforming Transactions Into Interactions™. Jill’s passion, knowledge, and understanding have been shaped by her diverse experiences.  Not only has she lived and worked across three continents (backed up by her fluency in five languages), she has also worked across a host of different industries.  Although her roots in the culinary world are impressive – raised in the McDonald’s “family”, a trained Le Cordon Bleu Chef, Food Stylist and Recipe Developer – it is her knowledge of broader industries from marketing and real estate to fashion that gives her the unique perspective and power to see how things can be dramatically improved.  She is not bound by ‘this is the way it’s always been done’ – she is brave enough to look outside the norm to apply diverse strategies. As a business strategist, she is highly sought after and can often be found sharing her expertise as a speaker at high profile events.  She is obsessed with ensuring businesses find their way to long term success by keeping  customers connections at the heart of everything they do. Call Jill at 917.887.5899.


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