Your customers have an experience of your brand that will either convert them to loyal fans, leave them saying “better luck next time,” or repel them. The devil is in the details!
It is vital to have every aspect of your brand be top notch. We help our clients get clear on their brand identity, both conceptual and visual. We identify your brand promise and how you can consistently deliver on it. We assess any elements in your organization that are out of alignment with your brand and help you make improvements. We clarify what differentiates your organization from the competition, and we strategize ways for you to effectively communicate this.
Our marketing consulting is highly customized to your goals, target audience, bandwidth, and budget. We are proficient in a variety of marketing strategies – direct mail, online visibility, online marketing, sponsorships, community events, trade shows, customer appreciation campaigns, strategic partnerships, and cultivating brand ambassadors. Each marketing platform is unique to each client and their goals. We analyze the methods you are currently using, determine their effectiveness, and create a strategy for the next steps needed to achieve results.
“Jill is organized, efficient and extremely competent. Any project that she has supervised for us was planned out in great detail and she made a big effort to push it through, sticking to a timeline to get the project done. She was adept at dealing with a team of multiple personalities within our company and on the outside. At all times she was ethical and trustworthy."Lyn Grogan, Vice President, Marketing and Product Development and Co-Founder/Owner, Sweet Sam's Bakery“Working with Jill on various projects has always been a very positive and wonderful experience. Jill is creative, accurate and reliable. She always demonstrates her respect for alternate ideas and is an excellent listener, storing details of conversations in her mind, ready to comment and give amazing advice. It is her creative nature and eye for detail that makes an enormous difference and a positive impact on any project.”Shari Wright-Pilo"Jill is an experienced entrepreneur and talented business woman. Bringing loads of dynamic creativity, she understands the macro and micro business environment - an important factor in driving sales. Jill possesses a unique quality in both being a team player and a great team leader. "Gina Shaffer“Jill worked hard for us always putting our interests first. She was referred to us and working with Jill was a delight due to her knowledge, experience and professionalism together with her integrity, warmth and genuine nature. We highly recommend Jill.”Elliot K.“Jill went above and beyond she is knowledgeable, dedicated and hard working; she conducts herself with integrity and geniality."Stephanie Marks and Jonathan Zellan“It was a privilege to work with Jill Raff, her industry knowledge and experience coupled with her professionalism and warm approach made working with her an absolute pleasure. I highly recommend Jill to anyone looking to be represented by someone who genuinely has their client's best interest in mind.”Kimberley A. Calabrese, Senior Management Executive, AKAM“Jill is the consummate professional. She will look you in the eye, and make you feel like a friend. She operates with integrity. I'd recommend her any day, as she is an absolute pleasure to work with!”Tony Harris