I am Jill Raff, your Customer Experience Strategist. I am customer experience obsessed. I have been in the restaurant industry since my first job at the age of 7, as the daughter of the owner/operator of McDonald’s store #150 in Ocala, Florida, back then when McDonald’s was the gold standard of the industry.
My parents went on to open more stores in other locations and experienced huge success both with his employees and customers using Ray Kroc’s philosophies. I remember vividly how employees and customers felt around my dad. He never saw anyone as an employee or customer. He treated them all as FRIENDS, and they loved him for that. So outstanding customer experience is in my DNA!
I have seen many restaurant owners struggle to expand and increase revenue year-in, year-out wasting their energy and countless dollars on strategies that DON’T WORK. They are always having issues either with one employee, or with the supplier or with their customers, spending their energy putting out fires instead of building their business.
CX marketing is the BEST advertising strategy EVER, but only for those who know what to do. With the right set-up, your business will be running like a well-oiled machine!
But don’t just take my word for it.
Having worked in 3 continents and six countries, I use high-level CX strategies that are multi-industry, multi-cultural, and multi-dimensional.
Last year I was rated among the Top 20 CX influencers to follow by LIVEHELPNOW, a popular CX company with over 500,000 monthly blog readers (without asking for PR) and was also invited as a speaker at their CX summit. So I know what your restaurant business needs, and I know my CX framework & strategies WORK!